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Destination management of Zbraslav
 Dáňová, Kateřina ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The aim of bachelor's thesis is an evaluation of destination management in a tourist destination Zbraslav.The theoretical part includes main definitions of management of destination, marketing of destination and tourism. The findings will be used to assess the destination Zbraslav. Evaluation will be realized by analyzing the internal and external enviroment and through the destination survey. If it will be determined that the destination management of Zbraslav is insufficient and that the destination does not use its maximum potential, I will propose several recommendations that should contribute to the development of the tourist destination.
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